I was the kind of chef who much preferred to be in the kitchen rather than the front of the house, so it is really difficult for me to think of the marketing side of book writing. Thankfully, my husband was in sales for part of his career and he loves to go out meeting new folks and bragging about his ‘chef wife’s’ accomplishments.
Our vehicles are always at the ready with copies of my books and he’ll stop at just about any little or big shop to hawk a few. We do have the website and also Amazon carries us (which we only do for the publicity – sure can’t make many pennies through them!), but other than those, it is word of mouth – his mouth. I will add, very few shops turn him down, so he’s doing his part of the job very well, I’d say.
For my part, I’ll just say – if you like cookbooks, check out achefsjourney.com and another new one will be out in a few weeks, “I Have Leftovers…What Do I Do?”
P.S. I live the quote of Clarence Darrow: “Someday I hope to write a book where the royalties will pay for the copies I give away!”